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Erickson Asphalt and Concrete approached Greene Media with a need to create a series of service explainer videos. In an industry where professionalism and trust are paramount, they understood that video is the quickest, most efficient, and effective way to differentiate themselves from the competition.
In the home service industry, it's crucial to convey a sense of professionalism, and sometimes it's the subtle, subconscious messages in a video that make all the difference. For Erickson Asphalt, we focused on showcasing their state-of-the-art equipment, immediately qualifying them as a top-tier, professional company. These videos were designed to not only demonstrate their services but also to build trust with potential clients, helping their sales team explain processes more effectively and solidifying their reputation in a competitive market.
Erickson Asphalt was thrilled with the final videos. They now have a lasting asset that will serve them for years, helping their sales team build trust faster and more efficiently with prospects. These videos have become a key tool in their marketing and client communication strategy.
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