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I recently worked on a brand story and a recruiting video for a company.
The brand story was a hit—everyone loved it. But the recruiting video?
It felt like a watered-down version of the brand story. Same style, same format. It didn’t sit right with me or the client.
So, I shelved it.
A few days later, on a long run, it hit me: simplify. The recruiting video isn’t about competing with the brand story.
It’s about showing names, faces, and titles.
It’s about looking people in the eyes and deciding if you believe them.
Flashy B-roll? Not needed. What matters is honest, authentic communication.
So, I stripped it down.
It’s less visually flashy, but it nails the objective: giving a real sense of what it’s like to work at the company.
Here’s the shift: Recruiting videos should be like a Netflix series.
The sound bites from sit-down interviews? That’s your trailer.
The episodes? They’re day-in-the-life videos focusing on key positions.
This approach makes the job real—far more effective than bullet points on a job description.
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